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Great Wolf Lodge Culture

We are Family

At Great Wolf Lodge, family is at the center of everything we do. In fact, our Brand Promise is "We make time for your family". We live this promise by a laser focus on delivering amazing guest care at every opportunity, ensuring that our visiting families have an amazing, memorable time together. We also apply this mentality to how we work with one another. Every Great Wolf Lodge job description begins with the requirement, "Willingness to assume the most effective role". This means that no matter one's title, level or position, we all do whatever is needed to get the job done, together. At Great Wolf Lodge, we believe that it is our people that make all the difference.

Our Core Values

Responsibility, Integrity, Accountability, Competence, Teamwork (RIACT). These are the foundational standards that permeate the organization, and that we proudly measure ourselves against each and every day.


A dual focus on delivering an optimal guest experience, along with efficiency in operations ensures Great Wolf Resorts is the leader of the pack in the indoor waterpark industry.

Licensing & Training

Our philosophy and overall values are built into all our custom training programs for our Pack Members which has led to some of the highest guest satisfaction levels in the industry.